Creating a brand for an educational initiative is rarely straightforward, and the development of LIFT (Leaders Innovating For Tomorrow) for Mattoon CUSD #3, Mattoon, IL, was no different. What started as a vision to expand the district's local technology program transformed into a Regional Innovation Center with a bold, meaningful identity.

Why is branding your NEW K-12 School important?

Building or establishing a new K-12 school is an exciting challenge, and one of the most important factors for long-term success is a strong, cohesive and engaging brand. Effective branding helps shape how your school is perceived by students, parents, teachers, and the community. Here’s the 411 on why branding matters for new schools: