Creating a brand for an educational initiative is rarely straightforward, and the development of LIFT (Leaders Innovating For Tomorrow) for Mattoon CUSD #3, Mattoon, IL, was no different. What started as a vision to expand the district's local technology program transformed into a Regional Innovation Center with a bold, meaningful identity.

Why is branding your NEW K-12 School important?

Building or establishing a new K-12 school is an exciting challenge, and one of the most important factors for long-term success is a strong, cohesive and engaging brand. Effective branding helps shape how your school is perceived by students, parents, teachers, and the community. Here’s the 411 on why branding matters for new schools:

When should an existing K-12 school consider rebranding?

Rebranding can feel like hitting the refresh button for your school’s identity. It’s not something you always need, but there are definitely times when your school’s image could use a little glow-up. So, when’s the right time to hit the refresh button? Let's dive in and find out.